e11ement vs. Tower 28

Not all brands are created equal when it comes to skincare for sensitive skin. Many claim to be gentle and non-irritating, but few truly simplify skincare to its purest and most effective form. 
Two brands at the forefront of sensitive skincare are e11ement and Tower 28. Both offer clean, non-toxic formulations designed to calm and protect the skin.
However, while Tower 28 combines skincare with fun, beauty-focused products, e11ement distinguishes itself as a science-backed, straightforward, proudly Canadian skincare solution. 
If you’re looking for a simple yet powerful approach to skin health, e11ement is the clear winner. Here’s why.

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e11ement vs. Tower 28:
Minimalist Skincare or Beauty-Focused Skincare

While both brands cater to sensitive skin, they serve different purposes. Here’s a breakdown of
e11ement vs. Tower 28:

Feature	e11ement	Tower 28
Price	$15.99 (120 mL bottle)	$38.00 (120 mL SOS Spray)
Active Ingredient	Hypochlorous Acid (HOCl)	Hypochlorous Acid (HOCl)
Full Ingredient List	Water, Sodium Chloride, HOCl (0.015%)	Water, Sodium Chloride, HOCl
Concentration (PPM)	~150 PPM (derived from 0.015%)	Not disclosed (estimated 100–200 PPM)
Product Line Focus	Singular Focus: Only produces Hypochlorous Acid	Beauty Brand First: Hypochlorous Acid is a Secondary Focus
Shelf Life	Very stable; long shelf life	Recommended use within 6 months of opening
Efficacy / Use Cases	Acne, redness, irritation, post-procedure, tattoos, piercings, etc.	Facial redness, sensitive/problem skin.

If you’re looking for a fun beauty brand that won’t irritate your skin, Tower 28 is a great option. But if you want a clinically proven, dermatologist-recommended solution that actively heals, soothes, and potects sensitive skin, e11ement is the superior choice.

Why e11ement is the Best Choice for Sensitive Skin

e11ement is the clear winner for those seeking the most effective, science-backed skincare without the fluff.

Science-Driven Simplicity

Hypochlorous acid is a medically proven ingredient trusted by dermatologists worldwide. There are absolutely no gimmicks, only proven results.

Proudly Canadian

Unlike most brands, e11ement is produced in Canada, ensuring high-quality standards and ethical sourcing.

Sustainability and Affordability

Eco-friendly, cruelty-free formulations, and pricing that makes premium skincare accessible.

Ultra-Safe and Multi-Purpose

No alcohol, no fragrance, no unnecessary fillers—just pure, effective skin care in one easy-to-use product.

Tower 28 may offer a fun, beauty-centric approach,
but for those who need a true skincare solution that boosts skin health, e11ement is unmatched.

Why Sensitive Skin Needs Special Care

If you have sensitive skin, you know how unpredictable it can be.

One day, your skin feels fine, and the next, it’s red, irritated, or breaking out, all because of a product that wasn’t quite right. It may have been the harsh chemicals, artificial fragrances, or even an overcomplicated skincare routine that throws your skin off balance.

A simple skincare routine is often transformative, no matter your skin type.

The secret to keeping sensitive skin happy isn’t necessarily layering on endless products but using fewer, carefully chosen ingredients that support your skin’s natural barrier rather than disrupting it.

When you strip away unnecessary additives and focus on what truly works, you’re giving your skin the chance to heal, strengthen, and thrive.

This is precisely where e11ement stands out.

Canadian-made, Eco-Friendly, and Purpose-Driven

One of e11ement’s biggest advantages is that we are proudly Canadian-made. Unlike many U.S. brands that outsource production, e11ement is developed and manufactured in Canada, and we are strongly committed to sustainability, ethical sourcing, and environmental responsibility.

Here’s how e11ement is set apart:

Biodegradable

Reducing waste and minimizing environmental impact.

Cruelty-free and vegan

No animal testing, no animal-derived ingredients.

Non-toxic and dermatologist-approved

Free from common irritants found in mainstream skincare.

As a Canadian company, e11ement is also more accessible and affordable for local customers, without the added costs of importing U.S. brands.

e11ement: The Power of One Incredible Ingredient

e11ement contains no harsh fillers or unnecessary ingredients. It only includes the powerful, science-supported element: hypochlorous acid.

This naturally occurring substance is familiar to your body, as it is produced by your immune system to combat bacteria, calm inflammation, and support healing. With e11ement, you can take advantage of its benefits through a pure and effective formula tailored for sensitive skin.

Unlike traditional skincare products filled with artificial fragrances, preservatives, and harsh chemicals, e11ement works in harmony with your skin, not against it.

Hypochlorous acid is gentle enough for daily use yet powerful enough to calm irritation, reduce redness, and help restore your skin’s natural balance. Whether you’re dealing with dryness, breakouts, or environmental stressors, this single ingredient is all you need to support healthier, happier skin.

With e11ement, we’re not just simplifying your skincare, we’re upgrading it. By removing the unnecessary and zeroing in on what works, we deliver exactly what your skin craves, no fluff.

Tower 28: A Fun, Beauty-Focused Alternative

Tower 28 is a California-based brand known for its clean beauty approach. Created by Amy Liu, who struggled with eczema, Tower 28’s philosophy revolves around creating safe, high-performance, fun, and expressive products.

The brand’s lineup includes color cosmetics and skincare hybrids, such as tinted balms, lip glosses, and facial mists, all formulated with non-irritating ingredients.

While Tower 28 is an excellent choice for those who want gentle beauty products, it doesn’t offer the same clinical simplicity and science-driven approach as e11ement.

e11ement vs. Tower 28: Final Thoughts

Sensitive skin requires carefully chosen, well-researched ingredients that protect and restore the skin barrier. While both e11ement and Tower 28 cater to this need, e11ement provides a purer, science-backed, and Canadian-made option that prioritizes true skin health over trends.
If you’re looking for a minimalist, effective, and clinically backed skincare solution, e11ement is the clear choice.

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